What is a Webhook in Make (and Why Should You Care)?

If you’re new to Make, the word webhook might sound intimidating — like something that only developers understand. But in reality, webhooks are one of the simplest, fastest ways to bring data into your scenarios.

In this post, we’ll break down what a webhook is, why it’s useful, and how you can start using them in Make without writing a single line of code.

The Simple Definition

A webhook is just a URL that listens for data.

• When something happens in another app (like a form submission or a payment), that app sends a bundle of data to the webhook URL.

• Make captures that data instantly and starts your scenario.

Think of it as a doorbell: when someone presses it, your scenario “hears” the event and kicks into action.

Why Use Webhooks in Make?

Most integrations rely on polling — Make checks every few minutes to see if new data is available. That works, but it’s slower and uses more operations.

Webhooks, on the other hand:

• Trigger instantly when the event happens.

• Are more efficient (no wasted checks).

• Work even with apps that don’t have built-in Make connectors, as long as they support webhooks.

Example: Google Form to Email

Let’s say you have a Google Form for event registrations. You want every new submission to trigger an email.

1. Create a Custom Webhook in Make.

   • Make generates a unique URL.

2. Paste that URL into your Google Form add-on or automation tool.

3. Submit a test form — Make captures the sample data.

4. Add an Email module in Make to send a confirmation message.

From that moment, every new form entry goes straight into Make in real time.

Testing with Dummy Data

One common beginner frustration is that a webhook won’t “fire” until it receives real data. The trick? Use Make’s Run Once feature and send a dummy payload (most webhook-enabled apps have a “Send test” button).

That way, you can build and map your scenario without waiting for a real user submission.

Best Practices for Webhooks in Make

1. Name your webhooks clearly. If you use multiple, “Form Submissions” is better than “Webhook #1.”

2. Log the raw payloads. At least at first — it helps you understand the data you’re working with.

3. Chain webhooks with routers. If different events come in on the same webhook, route them by event type.

4. Secure sensitive data. Be mindful that webhook URLs are like open inboxes — treat them as private.

Wrapping Up

Webhooks are one of the most powerful tools in Make — but also one of the easiest once you understand the concept. They let you move from “check every 15 minutes” to “react instantly,” making your automations faster and leaner.

Next time you’re building a scenario, look for a webhook option. It might save you both time and operations.